Friday, June 13, 2008

Bad Voodoo - Superstitious Amazon.com

Today is Friday the 13th.

Amazon.com is having a Superstitious Jewelry Sale. It is a simple enough, straightforward marketing ploy.

I found it a bit disconcerting though that a cross necklace and some angel items are part of the sale. I don't know if they think that people "wish on" angels, but I don't think they should be part of things labelled superstitious.

As the Catechism notes, "The existence of the spiritual, non-corporeal beings that Sacred Scripture usually calls "angels" is a truth of faith. The witness of Scripture is as clear as the unanimity of Tradition. (328)"

Obviously, the inclusion of the cross is more of a problem for me. If it was included in the sale because the clover on it "obviously" mark this particular cross as superstitious, then I say Amazon has less than intelligent people doing their research or it that reason is an atheistic ruse. We aren't talking four-leaf clover.

The cross's clover are clearly a nod to the Trinity. Yes, I know people who feel that belief in God is superstitious, but I find it distasteful for a retailer in a predominantly Christian target audience to label the belief as superstitious.

To top it off, Amazon's description of the cross's manufacturer notes that they are "recognized as a leading designer of inspirational jewelry." Now, I just have to ask -- Since when did the word "inspirational" become synonymous with "superstitious," hmmm?

1 comment:

Joey's Brigade said...

Good insight.... perhaps its all those baseball players kissing their crosses just before they got to bat...